Korea’s Success Legend
Status of Food Franchise Industry in Korea
4792 is a number of food franchise restaurant brands in Korea. Only 30 of them have been in the business for more than 10 years with more than 500 stores. Pizza Maru is one of Top 30.
According to the report by Korea Fair Trade Commission, average life span of Korean food brands is 4~5 years. The reason why the lifespan is short is “Because Korean consumers are very sensitive to trends and it is difficult to maintain the business unless the brand changes to suit the consumer’s tastes”. In other words, Pizza Maru’s trendy and unique technology has ranked itself on Top 30.
Brand That Does Not Close
10 Pizza Brand’s Closing Rate
According to the Fair Trade Commission, the closing rate of Pizza Maru is 3.3% which is 1/3 of 9%, which is the average closing rate of Korea’s top 8 pizza brands.
Pizza Maru is more focusing on enhancing existing store’s competitivity than opening a new a store. This strategy has been applied to overseas partners as well. It is indeed a long process but Pizza Maru’s goal is to become a powerful brand. If you consider yourself to share such victory and Pizza Maru’s goal with us, you are our next partner.