Food Zone has removed price bubble of pizza through decreasing huge amount of advertising and unnecessary delivery with a clearly differentiated item called "Green tea well-being dough."
We received a patent for the item. Food Zone is a leader in pizza franchise business with about 530 stores across the nation through launching Pizza Maru, a chain specializing in take-out pizza, which can provide cheap and high-quality pizza to consumers.
I experienced all parts of the franchise business, such as cooking, service, marketing and management, with know-how accumulated in the process of running pizza restaurants from 1996.
I acquired a patent with functional well-being pizza dough containing organic green tea and chlorella and 12 kinds of cereals like rye, black rice, sorghum and wheat, cooking method and pizza for the first time in the pizza industry through continuously making R&D in the company research institute.
As a result, the company has secured more than 530 franchises in five years after its foundation and the figure is continuously increasing.
In addition, the company established a franchise model though which Food Zone and owners of franchises can make win-win by securing stable sales.
Such efforts have helped the company be recognized by the government and industry. Food Zone was selected as an excellent franchise in the evaluation of franchise conducted by the government (Small and Medium Business Administration) in 2011. The company also was chosen as a "brand of this year" (two consecutive years in 2010 and 2011, organized by The Korea Economic Daily and Korean Customers' Forum) and recognized as the best pizza brand representing Korea.
I became to have conviction that I can make Pizza Maru be successful at any markets that consumers want based on my passion of over 20 years and success know-how of Korea. I declared 2012 the first year for advancing into the international stage.